FM AdFed - The Advertising Federation of Fargo-Moorhead

Alejandra Puerto, McDonald Marketing

Howard Seidel, Seidel Advertising

Jeff Johnson, Spunk Design Machine

Sini Stjernsward Ross and Gail Hagen

Steve Lance, Unconventional Wisdom

Susan Rector, Schottenstein Zox & Dunn


"How to Market to People Who Are Not Like You: the New Market Segmentation"

“Puerto” means “port” in Spanish. Alejandra means our ship has come in. She has every quality you want in an Account Executive: energy, experience and a proven track record of excellence. Upon graduation from St. Mary’s University, Alejandra went straight to work on what would be Hallmark’s first card for their new Latino line, Sinceramente Hallmark. Her creative thinking capabilities and problem solving skills have won her favor with many well-known national, regional and local brands including: Topo Chico, Time Warner Cable, Aldaco’s Mexican Restaurant and Rey Feo Scholarship. Obviously, she’s won favor with us, too. Something you might not know about Alejandra: Besides just running around with her friends, she enjoys running in competitive races.